Liz Hejny

Promedica

 

I had a lot of creative, technical direction, and design control over this project which was produced at Spacejunk. I created the cloud volumes in Houdini with a brain model and volume node and varying levels of noise. I also created evolving clouds for the flyby opening shot. In order to create the sugar strands while also being cognizant of limited render times and budget I decided to implement a strategy I learned in games. I created transparent planes and drew pink hair strands then filled the volume exterior space with these planes. The end result gave breakup of the volumes without increasing render times.

Director Brian Finney

 

Promedica Cotton Candy Brain Breakdown

 

Here you can see a breakdown of the various layers for the two shots.

 

COMMERCIAL Work

 
 
Chevy Traverse

Chevy Traverse

Cellarius

Cellarius

Promedica

Promedica

 
Sour Patch Kids

Sour Patch Kids

Macy’s

Macy’s

Purina Friskies

Purina Friskies

 
Google Chromebook Pixel

Google Chromebook Pixel

Scana Energy

Scana Energy

Google Pixel and Dreamview

Google Pixel and Dreamview

 
AICP Next Intro

AICP Next Intro

Workstride

Workstride

Samsung: A Billion Color Film

Samsung: A Billion Color Film